The Proactive Edge: How Wochit’s CPO Uses AI Signals to Stay Ahead of the Curve

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Managing 200+ customers isn’t just a scheduling challenge—it’s an information crisis. For Daphna Tsachor, Chief Product Officer at Wochit, the sheer volume of data often meant walking into meetings feeling underprepared and reactive.

In this spotlight video, Daphna shares the exact moment "it clicked" and why Jigso has become a non-negotiable part of her daily workflow.

The Problem: The High Cost of "Data Blindness"

Before Jigso, Daphna faced a common executive struggle: The Junction of Too Much Information Overload: Managing hundreds of accounts makes it impossible to research every customer every day.

• The Risk: Missing a reorganization, a promotion, or a "red flag" until it's too late to take action.
• The Prep Work: Spending valuable time hunting for content and context instead of focusing on the conversation.

The Solution: Shifting from Reactive to Proactive

Everything changed when Daphna started receiving Jigso’s proactive meeting prep. Rather than searching for information, the information found her.

"It was more than just me searching for content... the proactive approach is what really clicked for me."

The "Game Changer" Moment

Daphna recounts a specific instance where Jigso’s proactive alert saved a major account. Jigso surfaced a "contact summary" informing her of a massive reorganization within a client’s company.

1. The Red Flag: A reorganization often signals a churn risk.
2. The Action: Because Jigso surfaced this data immediately, Daphna reached out "just in time" to congratulate a colleague on a promotion.
3. The Result: That proactive outreach led to a "fabulous demo" with a significantly larger team and a strengthened partnership.

Why Jigso is a "Must-Have" for GTM Leaders

Daphna describes Jigso as a "game changer" because it fundamentally alters your workflow. By trusting Jigso to surface the right information at the right time, you can:

• Eliminate "Meeting Anxiety": Walk into every call with a holistic, spot-on summary of the customer.
• Spot Opportunities Early: Identify promotions and reorgs as they happen, not weeks later.
• Reclaim Your Focus: Stop being "bothered" by the manual hunt for data and start focusing on what you do best—building products and relationships.

Stop Researching. Start Engaging.

As Daphna puts it: "You cannot research all customers every day." You need a tool that acts as your eyes and ears. You need Jigso.

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