LSports is a world-leading provider of real-time sports data solutions, working with sports betting industry leaders. They supply real-time data, advanced trading tools, and engagement products to the sports betting industry.
As a company with a culture of being "lean and mean," LSports needed a way to maintain efficiency while scaling their operations across multiple departments, including Go-to-Market and Product Management.
LSports faced a significant data fragmentation issue. Information was scattered across numerous platforms, making it difficult to get a clear picture of client health or product feedback without extensive manual effort.
The core challenges included:
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Data Silos: Critical data lived in disconnected systems like Salesforce, Jira, Slack, and email.
Manual Consolidation: The team spent excessive time gathering, consolidating, and translating data from multi-languages just to get basic insights.
Reactive Operations: The team was often waiting to pull data rather than having insights pushed to them proactively.
"Before Jigso, the biggest challenge was understanding what was really going on and seeing the full picture. Data was fragmented and hidden inside different systems, tools, and teams. As a product manager, I want to understand which customers were affected, how often it happened, and what the financial impact was. But without a central view, it was almost impossible."
— Aviv Israeli, Product Manager Team Lead, LSports
"We spent a lot of time just gathering data, consolidating it and translating it from multiple sources. And until we got to the point that we would have insights and actions took a lot of time and effort."
— Itzik Polad, CIO, LSports
LSports chose Jigso not just for its ability to automate manual processes, but to enable capabilities that were previously impossible. The implementation connected Jigso to LSports' core tech stack, including Salesforce, Jira, Slack, Email, and Calendar.
1. Automated Client Meeting Preparation
Previously, preparing for a client meeting required checking multiple systems to understand the current status, open tickets, and recent communications. Now, Jigso automatically detects meetings in the calendar and pushes a comprehensive briefing to the user.
Impact: The process is estimated to be 10x faster.
Proactivity: Insights are delivered via Slack or Email automatically before the meeting starts.
"Client meeting preparation is now 10x faster with Jigso. Jigso automatically sees that I have a meeting in my calendar and automatically pushes the meeting preparation to my Slack or email. That's the real value."
— Itzik Polad, CIO, LSports
2. Account Issues Investigation & Customer Impact Analysis
Product Managers can now investigate customer issues across all systems with a single query, replacing days of manual work.
Before Jigso: Understanding which customers had account issues required:
Asking support for examples from tickets
Asking account managers about complaints from calls and emails
Searching Slack channels for relevant discussions
Collecting everything into a spreadsheet and analyzing it
Result: "At least a few days of work and still ending up with something incomplete"
After Jigso: One single prompt replaces all of that work.
Speed: From days to minutes
Accuracy: More complete and accurate than manual consolidation
Time Savings: "Several hours every week, and in some weeks, it easily saves us a full working day"
"I realized Jigso was a game changer the first time I ran a single query. I asked Jigso about one of our biggest challenges, account issues, and everything appeared in one clear answer. It actually connected the information from Slack, support tickets, Jira, emails, and more into one clear view. It was the first time I actually saw the full picture, and it happened in seconds. Jigso took a task that used to feel almost impossible and made it not only 10x faster, but also more accurate, more complete."
— Aviv Israeli, Product Manager Team Lead, LSports
3. Product Feedback & Customer Status
The Product Managers and GTM teams use Jigso to aggregate unstructured feedback and structured data. This allows them to instantly understand client status, open Jira tickets, and product feedback without chasing down information from different departments.
4. Proactive Alerts & "The Weeds"
Beyond simple search, LSports utilizes Jigso to surface issues that might otherwise go unnoticed, such as negative sentiment in support tickets or subtle declines in engagement.
“What once took hours of manual searching became a two-minute process with one simple prompt." shared Aviv Israeli, Product Manager Team Lead, LSports
LSports evaluated other options but selected Jigso based on superior User Experience (UX) and a partnership-driven approach.
Proactive Intelligence: Unlike standard search tools, Jigso pushes data to the user (e.g., meeting preps) instead of waiting for a query.
User Experience: A seamless interface that fits naturally into the LSports culture of efficiency.
Partnership Approach: "The Jigso team is very engaged, open to feedback, and clearly invested in our success. They do not just ship a product and disappear. They listen, they ask questions, and they help us to get the most out of the platform." — Aviv Israeli, Product Manager Team Lead, LSports
"If you feel your company is sitting on a lot of valuable information that no one really has the time to dig through, Jigso will change that. It will give you clarity, speed, and confidence in the decisions you make."
— Aviv Israeli, Product Manager Team Lead, LSports
